If you're looking to build a low-stress business that gives you the freedom you want and the steady stream of recurring revenue you need to create the life you love - then reading this will be the best decision that you can make for your future.
Design your pet business to work FOR you and not BECAUSE of you. Create FREEDOM!
I get it. Pet businesses can be HARD. We don’t just play with puppies and kitties all day. We do…
ALL. THE. THINGS.
And one of our biggest challenges is designing a business that is a consistent and repeatable experience that we don’t have to have our eyes on 24/7.
The framework I provide in PetBizMBA® helps you grow your business in a proven way that helps you get from START to FREEDOM:
Freedom to CREATE.
Freedom to CHOOSE.
Freedom to ENJOY.
By simply working through the four phases of my Freedom Formula you can transform your business to better serve your community, your team, and above all…serve yourself.
You will produce high value for your clients while creating dependable, reliable revenue that allows you to build a strong team and culture.
Here are the 4 Phases of the Freedom Formula:
Why these four phases?
Because each phase has distinctive benchmarks that every pet business needs to achieve to move onto the next level. Benchmarks that require you to work ON your business not just IN your business.
The pet industry is experiencing extraordinary growth post-pandemic due to the increase in pet ownership, the generation shift, and the attention on wellbeing and the emotional benefit of pets.
Not that pets weren’t important before…
But NOT having your pet completely integrated into your life and wanting the best of everything for them is SO “last decade”, right?
Will you be prepared to deliver what the market needs?
So why is now the perfect time to up-level your pet business?
This “pet revival” combined with the decrease of service providers and increase in demand has people like you and I growing mid-to-high 6 and 7 figure businesses.
The market is ready…are you?
Hey there! I’m Janie
Since 1997, I’ve been operating a thriving business in the pet industry.
I have been where you are.
I have grown a business. I have totally bombed a business.
I have learned through failure and success.
I have worked medical, retail, facility, and in-home aspects of the industry. I have invested in myself and my business education. I have mentored and coached others on best practices and strategies to move the needle on their businesses.
And I have determined that every move I made, every mistake that happened, every answer I looked for could be distilled down into a framework for others to design the pet business that they dreamed of.
The first thing I saw was the importance of one question:
Are you a “meh” or are you a “WOOT”?
The MEH
This is a strange group of people. They prefer to let things come to them. They believe that their businesses are just here to serve others and not themselves. They are never “in it for the money” (then why do all this dang hard work?). They always have an excuse. They never listen to others.
Know one?
The WOOT!
These business owners are the meat of the pet industry. They always have goals and are intentional about reaching them. They know when to ask for help and they know that we will be a stronger industry in community with each other. They are giving of their time and talents and encourage others.
Know one?
I totally love working with the WOOT! business owners and learned firsthand the EXACT strategies that help them consistently grow year after year. Growing business leaders is my way of growing our industry.
And now, I’d like to share PetBizMBA® with you
I have taken my unique experiences from my 34+ years in the pet industry and distilled it down into high-value and actionable business education specifically tailored to take you from where you are right now to where you want to be.
This is for you if…
- You have a WOOT! mentality and a growth mindset
- AND you are ready to up-level your business with proven business strategies in a community of growth-driven pet professionals
- AND you look forward to the day when you have the FREEDOM that you deserve to CHOOSE your tomorrows
So what is PetBizMBA?
PetBizMBA® is a business accelerator that takes you step-by-step through a continuum of milestones in a pet business. We flow from one to another as we grow in the industry to become market leaders. Everyone can find themselves within the Freedom Formula and easily fill in the holes in their foundation to come out stronger.
Helping pet business professionals go from confusion, indecisiveness, and uncertainty about growing their pet business to clarity on their PURPOSE, resolve in their PROCESS, and confidence in their ability to serve PEOPLE.
Here’s What You Get With PetBizMBA
This membership is designed to take you through the Freedom Formula where you will find your phase with our PBMBA quiz and dig into the appropriate phase for where you are now – STARTER, GROWER, EXPANDER, or INNOVATOR.
The STARTER Phase
This phase is a focus on the basics of your pet business. Perhaps you have just started or your business needs a tune-up. Your primary focus will be on making sure your business is set on a strong foundation.
YOU WILL LEARN…
- The skills needed in business and fully evaluate your own skills to see what areas you need to work on.
- You will clearly define your business purpose and goals and set up a structure to achieve them.
- You will learn how to set up effective financial systems to establish a foundation for your growth.
- You will define your ideal clients and develop a marketing plan to source and acquire them.
…AND MORE!
The GROWER Phase
This phase is about taking your business by the reigns and gaining market share. You will focus on systems, marketing, and expanding your team and reach through hiring staff.
YOU WILL UNCOVER…
- A refined financial plan for your business and a plan for growth and retained earnings to ensure you never miss a bill again.
- How to establish written policies and procedures and put them in an Operations Manual for your staff.
- HR procedures and develop a hiring, onboarding, and training program for new employees.
- How to price your services for profit and plan for market changes.
…AND MORE!
The EXPANDER Phase
This phase is about taking your rapidly growing business and focusing on efficiency and outreach. You will focus on the numbers to maintain an efficient business and break into the next level of adding management.
YOU WILL ESTABLISH…
- Metrics for your company to gauge efficiency and progress and learn how to analyze those regularly to stay on-mission.
- A growth Accountability Chart with future positions outlined and a plan for when and how to source for those positions.
- A Comprehensive Standard Operating Procedures (SOP) Manual for your company.
- Defined KRAs and KPIs for a manager and lay the foundation to fill that position.
…AND MORE!
The INNOVATOR Phase
This phase is about taking the final steps to become an industry leader, a “top dog” in your field. You will put all the processes in place to ensure your freedom to choose your day. Time to start new stuff!
IN THIS FINAL PHASE YOU WILL DEFINE…
- Your optimal business budget along with forecasting the next 2-5 years.
- Additional layers of management in your Accountability Chart to free yourself from daily involvement.
- A well thought-out exit strategy that is based on your current business phase and is evaluated semi-annually.
- What it means to be a servant leader. Transitioning your focus from becoming a leader to building leaders.
…AND MORE!
You do have options but only one makes sense
If you think about all the other ways that you can learn about growing your business, from applying to schools and trying to get your educational MBA (at a cost of hundreds of thousands of dollars) to consulting (often at thousands a day) to the school of hard-knocks and trying to figure everything out on your own (which can cost you more than both of those things combined).
I mean, you can do these things if you wanted to, but I am pretty sure that none of them come with a money-back guarantee.
“You’re Fully Covered” Guarantee: Try PetBizMBA™ for a full 30 days, 100% Risk Free
If you are unhappy with PetBizMBA™ and the possibilities during that first month I WANT to give you your money back.
So let’s open the box . . . here is some of what you can expect weekly with PetBizMBA
Monthly Masterclass
This will be specifically curated with a monthly theme. It will have application to your Freedom Formula phase no matter where you are right now. These will be Masterclasses on subjects like: Process Mapping and writing your SOPs, Optimizing your hiring process, Implementing metrics, Analyzing your financials, Pricing for Profit, and more.
$300+/mo VALUE
A Monthly Expert, Hotseat, or Behind-the-Scenes
This is really a great value. Each month will be different. We might have an expert on related subject matter on to answer some of our biggest questions. Legal, financial, marketing, there are so many things we can all learn when it is presented from the point of view of our industry! Some months we might have a hotseat which will be one of YOU joining me for a Q&A about your business. You might be sharing something incredible you have been working on and have had success with or we might be unpacking a challenge you have and showing possibility. We might also have a “behind-the-scenes” of how I do something specific in my own pet business.
$250+/mo VALUE
A Monthly Workbook, Cheat Sheet, Swipe File, etc
This is such a huge bonus! You will receive an item specially curated by me on the monthly theme. It might be a workbook, a “how I do this” cheat sheet, a swipe file of my email automation sequence for client nurturing, or social media templates for your business. Always a surprise but always a value!
$150+/mo VALUE
Monthly Live Q&A
This is a time to throw whatever your biggest challenges are at me. We will have a Question link for you to unpack what is going on in your business and I will answer them Live in our private Facebook Community.
$200+/mo VALUE
Customizable Canva Template Library
We have it all waiting for you to keep business simple. From Planners and Trackers to social media and branding templates ready for you to customize to your own pictures and colors. Included is a tutorial if you are new to Canva.
$350+/mo VALUE
BONUS SmartDollar
Business life won’t get any easier until you have your own personal finances in order! We have curated this BONUS for members to take advantage of. Get immediate access to Dave Ramsey’s SmartDollar program which includes financial trainings, Financial Peace University, live webinars, the EveryDollar budgeting app, and free personal tax preparation.
No Debt is Priceless
$1250+/mo of VALUE for only $147 per month.
The PetBizMBA Business Accelerator only opens twice a year! Watch for our pre-bootcamp in September.