The Freedom Formula – STARTERS

You know what we all have in common?

We all had to START.

That is why you and I aren’t that much different. I am just further along in my journey up the mountain and have the expertise to help you avoid some of the pitfalls.

I have identified four distinct phases every pet business owner goes through in their journey from starting to freedom…and that is why I call it my FREEDOM FORMULA.

This week we are talking about our STARTERS and I love starters! You are eager, have a strong desire to do it right, and bring a passion to the industry that keeps it growing.

There are some very specific Benchmarks to being in the STARTER phase. Here are a few of them:

  • Evaluation of the skills needed in business and what you need to improve on
  • Business purpose and goals
  • Busines name and legal structure
  • Financial systems clearly defined
  • Appropriate insurance/bond/licensing
  • Written contracts
  • Scope of Services
  • Pricing structure
  • Policies
  • Defined ideal client

Not just the brand newbies in the industry are STARTERS! Many already established businesses need to circle back and lay the foundation for a strong business.

Follow along to hear the other three phases to start defining where you are so you can get where you want to be! As always, I am available for a quick chat through THIS FORM. Or you can shoot me an email at

Share this with anyone getting STARTED to help them out with the links below!